Blog
Notes on AI visibility
Practical writing on what actually moves the needle when customers stop using Google and start asking AI.
May 20, 2026
The Three Levers That Actually Move AI Visibility
Wikipedia pages and PR retainers aren't realistic for most businesses. Three levers actually move AI visibility — schema, content depth, and authority signals. In that order. Here's the playbook.
By Mike Morris
May 6, 2026
Why Asking ChatGPT Once Isn't a Measurement
Same prompt, same model, different answer. That's how LLMs work. Here's why a single ChatGPT check tells you almost nothing — and what a real AI visibility measurement actually looks like.
By Mike Morris
April 22, 2026
What Schema Markup Actually Is — And Why It Matters Now
Schema markup used to be a marginal SEO tactic. AI changed that. It's now one of the highest-leverage technical changes you can make for AI visibility — here's why and what to actually implement.
By Mike Morris
April 8, 2026
AI Search Isn't Coming. It's Already Here.
ChatGPT crossed 900M weekly users. Half of conversations are recommendation queries. If your business isn't named in the answer, it doesn't exist. Here's what changed and what to do.
By Mike Morris